If you’re in biz, chances are you already know that social media is one of the most powerful ways to share your brand identify, connect with your consumers and showcase your products and services.
The thing is though, that social media is fast-moving and ever-changing and so it can be hard to stay ahead of the game when it comes to successfully marketing your biz through the many platforms.
That’s why we’re calling in our resident social media guru Chloe Waugh, of Social Media Creative, to bring our tribe a new monthly series on this very hot topic.
Over the next few months, Chloe is going to share with you some valuable insight, tips and tricks on everything from using Snapchat and Instagram for biz to optimising Facebook ads, increasing organic Facebook reach, encouraging authentic community growth, running a business from home and working with influencers to grow your brand.
The platform was once just for fun, but this year businesses, brands and bloggers have started to get serious about their Snapchat strategy.
(Well, as serious as you can get about Snapchat since the app is meant to be the opposite: fun!)
Snapchat is raw, unedited, light hearted and instant — and is connecting more brands with their customers, fans, readers and clients than ever before.
There are now 100 million active users snapping away their daily lives — not only their highlights, but the day to day running of their business, family life, event attendances, photo shoots and more.
Because of the convenience of a 10 second snap, and because it is so fun and light hearted, it is also super easy to get carried away with sharing all those nitty-gritty details of your day.
This is why it is really important to have a strategy and filter in place if you are planning on using Snapchat to complement your business’ existing social media presence.
Here are some prompts to help you figure out what to post and share on Snapchat:
What makes your business unique?
You do! Whether you have a small team, a worldwide team of freelancers, or if it is only you, the people and faces behind your business make it what it is.
Share some personality, have a chat, do some Q&As. Give your followers a chance get to know the people who operate your business. Have fun, give your viewers a tour of your office, your local coffee hang out and a glimpse into your daily operation. Remember though, keep it short, cheerful and entertaining — people are busy and they will be sure to tune out after a short time.
What ethos does your business highly value?
You need to consider the factors that make up your business and the areas that are non-negotiable when it comes to serving your customers, clients and readers.
It might be customer service, product quality, sustainability, or a fun, vibrant company culture. What ever values your brand holds dear, get creative in finding new ways to communicate these with your followers.
What are the underlying themes of your brand & current social media presence?
If you are over on Instagram sharing blogging and digital marketing tips or are all about productivity, positivity and spreading the benefits of a healthy lifestyle, I wouldn’t suggest you take to Snapchat with your wild nights out, evenings on Netflix and endless snaps of your children at weekend birthday parties. I am also not saying to not to do the above but I am definitely suggesting you do it with an underlying strategy.
Think about what your followers might enjoy, what your business is all about and form your theme around that. To start, I would suggest listing five topics for your Snapchat to cover. I have an example below for a health coach:
- Healthy lifestyle– recipes, exercise, morning walks, meditation
- Positivity– daily affirmations, life lessons, reflections etc.
- Tips and tricks– how you live your life as healthily as possible, share your best tips
- Family or home life– chat briefly about your day, share snippets of your child, children, and/or fur child
- Where you are located – share your local beach, coffee spot, and office. Let your followers get to know the area your business and lifestyle is based in. Also share whenever you travel — just be sure to make the most of the geo-location filters!
The above is just an example, but I hope that it gives you an idea. A balance is a good thing. Snapchat is your chance for transparency, real authenticity and connection, so make the most of it.
How can you stand out and make an impact?
Snapchat moves quickly, it can get crowded and viewing stories tends to be time-consuming for busy users. Plus, with the fresh news that Instagram has recently implemented its ‘Story’ function, it might be time to up your Snapchat game.
Consider ways you can instantly capture the attention of your followers — you need to really entertain them. Mix humor, value, education and personality and weave that across your strategy and themes for a winning Snapchat presence.
I also suggest you often remind your followers who you are and what business you are in (particularly when you get an influx of new followers). As a user, it can be easy to forget who you have followed and it can also be tricky to match a name with a business name or blog, particularly if you are using Snapchat more for your personal branding.
When in doubt, ask!
If you are still unsure of what to share, why not ask your followers? Head to your other platforms to interact with your audience and ask for feedback. Reach out to discover what your followers enjoy seeing, what they don’t and what they want more of. After all, you are there for them — why not bring your connection closer by serving your community of followers the content that they crave?
Another idea is to have your followers on other platforms such as Facebook, Twitter and Instagram ask you questions and let them know that you will answer them on Snapchat. This way, if they are not already following you on Snapchat, they will have no other choice but to head on over and find you.
Are you on Snapchat? What are your thoughts on using it for your biz? Share with us in the comments below!
Founder and Creative Director