Professional Brand


3 . 09 . 2020

Your Free Spirit Animal ScreenSaverS!
MONTHLY SELF-Coaching worksheets
Downloadable Recipe Cards by Jess Sepel
Now Trending:
I'm Rebecca!

Welcome to DG! We are a Coaching Hub for Women!  Over the past 7 years we've created a huge library of Articles, Guides, Coaching Resources and Courses, to help women grow & thrive in their own life.  We hope you enjoy exploring the site x


Listen to our #1 Confidence Podcast

Tune in

Explore our latest episodes of The 'C' Bomb

Written By

Kate Toholka

Maybe your brand no longer captures the essence of you.

Maybe your words no longer connect.

Maybe you’re thinking of changing your business name.

Or maybe, you’re experiencing ‘website shame’.


Whatever your reason, you’re thinking about rebranding. There’s a lot of things to consider in a rebrand and as always, there are better ways to go about it. Being clear on your reasons for a rebrand is essential for starters. As is being clear on the direction of your new brand.

To avoid your rebrand blowing your budget or being a disappointment, take note and avoid these five mistakes:


Not creating a consistent design

I’ll be the first to admit this was a huge problem for me when I did my first rebrand. As I made the mistake of doing mistake #5, I had hired a graphic designer to create the graphics for my website and a few for social media.

So when the time came that I then had to create my own, I did it poorly. So poorly. There was no consistency. I didn’t do the colours right, I was choosing different fonts every time and there was absolutely no consistency across all my digital platforms. It made for a very weak brand.

At a solopreneur level, it’s important to be comfortable making at least social media graphics that are consistent with your brand. Otherwise, expect to fork out lots of money just to create consistent images!


No clear vision

A vision for our business is vital for a rebrand to be efficient and light on the bank account. I’m not saying you need to know exactly what you want your business to look like in five years’ time, but I am saying you need to have a rough idea.

Do you want a team working for you?

Do you want to be a famous, sought-after speaker travelling the globe?

Do you want to be an author?

Do you want to run retreats or will you be happy running private consults in the long term?

This matters for your rebrand as you want to ensure your rebrand enables that vision to come true. If there is no vision, a change of heart will see you need to rebrand again.


Unclear target market

Do you know exactly who your ideal client or customer is?

Most will say they do, but in my experience, it’s not clear or articulate enough. At the heart of it all, you must be able to understand the problem at a functional level you are trying to solve for your client.

The issue here is that many define this problem as things like stress, hating life or feeling unhealthy. These are incredibly broad terms and quite frankly, most of us are feeling like that at some stage!

The problem needs to be functional and so problematic that they no longer can help themselves solve it – they need to hire someone for it.


Hiring a designer or web developer first

This is not always a mistake, but it can be a huge costly mistake if you haven’t done the groundwork.

The thing is though; you don’t always need to hire a designer or a web developer.

The biggest issue I’ve seen is that the rebrand was beautiful from a design and website perspective, but wasn’t actually working as it didn’t create any income.

There’s more to a brand than the design and unless you’ve hired a designer who understands the power of a brand and is able to work it through with you, you might be significantly out of pocket.


Creating unappealing packages

A common reason for a rebrand is a shake up of the services and/or products. It’s a great reason for a rebrand and if you avoided mistake #3, you’re likely to create some great packages.

But, it’s not always the case.

Too often I see packages that are promoted as what they are – not what they will do for you. For example, health coaches love to offer bundles of coaching sessions, such as 3 sessions over 6 weeks. A more appealing package would target the outcome their ideal client is trying to achieve.

For example. Alice Abba bundles her services into a package called the ‘Mat Leave Downline’, which aims to help women start essential oils business while on maternity leave.

It’s a lot more magnetic than a simple ‘6 coaching sessions’ isn’t it?



Want to know more about The Rebrand?

Share this:
Journal Prompts

A hugely valuable personal growth tool is the use of Journal Prompts. Bringing awareness to our most common thoughts and consciously choosing to reprioritize, refocus, and redirect these thoughts, can have the most profound impact on our life and emotional wellbeing – especially during these challenging times of late. However, at times, journalling can feel […]

50 Journal Prompts For Self-Discovery


read more

I’m not much of a fan of exercising. In fact, I quite often hate it. What I do love however, is exercising my vagina — or to be more specific — my pelvic floor muscles. Why? Because it allows me to have epic sex and incredible orgasms. Exercising your pelvic floor muscles with a simple […]

The Best Sexercise You Can Do


read more

We all experience fear and anxiety at times. It’s a completely natural and helpful human emotion that helps us respond to danger — an automatic alarm that goes off in a challenging situation where we feel threatened, pressured or stressed. We feel it when we’re about to jump on a roller coaster. When we’re gearing […]

Behaviours That Contribute To Anxiety


read more

ARE YOU IN A MAZE? Are you feeling like you’re at a stage in your life where you’re not where you thought you’d be? Maybe you’re reflecting on others thinking they seem to have it all and you’re not even close?? Or maybe you’re just feeling a little feeling lost? You might have a million things […]

Feeling lost? How to find your way out!


read more

Have you ever considered how the ways you treat yourself and others are surprisingly similar? As far back as the Bible, it has been espoused that we should treat others as we would want to be treated. But this, perhaps, looks only at the inter-relationship between people. What about the intra — the importance of […]

What our Behaviour Really Means!


read more

  CARRY ON FLOURISHING   It’s been a bit of a whirlwind adventure with our “flourish” series and we hope you’ve loved it as much as we have!   So far, we’ve covered: How to flourish at home How to boost your energy and motivation Relationship rehab How to prepare for meaningful action How to […]



read more

New Year Resolutions… We have made it to 2021! Well done. Last year was anything but easy. 2020 presented us all with challenges, abrupt change, and transitions, amongst many other things, and you made it through. As you reflect on the last year, there are things you may want to leave behind, while there may […]

Embracing Rhythms Over Resolutions

Personal Growth

read more
Design your day

“Wonderful. Productive. Smooth. Successful.” This is how we want to be able to respond when someone asks us, “How was your day?” With everything on our plate, those words often seem unrealistic.  But despite our waking hours being filled with a rush of activity that has the potential to send us into a state of […]

How To Design Your Day

Personal Growth

read more

10 years from now, where will you be? Have a clue? Not quite sure at all? That’s ok. Like a fortune-teller with her crystal ball in hand, you too can look into your future now and see the life you are manifesting. Here’s how you can quite simply predict where you will be in 10 […]

Where Will You Be 10 Years From Now?

Personal Growth

read more

  When life gets busy or you find that one area of your life is demanding a lot of your time and energy, it’s easy to find yourself out of balance and not paying enough attention to what’s most important in your life. While you need to have drive and direction, too much can create […]

Finding Balance In Our Busy Lives

Personal Growth

read more

Your head strongly insists on taking the job. Running the marathon. Leaving the relationship. But your heart… well, your vehemently disagrees. Have you been tied up in the limbo of your head and heart? Paralysed by indecision because you don’t know what’s right?     The heart whispers but when it does, the message is […]


Personal Growth

read more

We all get lost from time to time. We all forget who we really are when life throws a spanner (or three) into the works. Faced with choices to start and end relationships, to travel the world, to follow the hunch or to leave it, to start a family or maybe to close your business […]


Personal Growth

read more

I'm Rebecca Sparks
Founder of The Daily Guru, Confidence & Life Transition Coach, Speaker, Podcaster, Educator, Adventurer & Goal-Getter!

My mission is to help women believe and invest in themselves and  to help them to carve out their own exciting and fortuitous path in life.

more about me

Hey there!

oh la la!

"It's like DG is reading my mind! Every time I get an email from them, its exactly what I needed to hear."
- Jennifer West

Join the gang!

We've built a HUGE library of Growth & Wellbeing Resources for women just like you.  And we save all the best bits for our PenPals
 (AKA the Newsletter crew!)

So save yourself from unbearable FOMO and sign up below 



Get Our Free Guide to Kicking Ass on Social

Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage helvetica iceland tumblr.




"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

oh la la!



follow along 
on Instagram:



@TheDailyGUru >

© MArgarita Coaching 2020  |  Design by Tonic  |  Photos by social squares & Unsplash