Collaboration is becoming more and more of a buzzword, with brands big and small hopping on the partnerships bandwagon.
There are often concerns about the negotiation process or being taken advantage of — but the truth is, strategic partnerships are necessary in order to scale your blog or brand. Why? Because they’re the most effective, budget-friendly tools for tapping into existing communities of relevant people within your target market.
There are hundreds of definitions and understandings of the word ‘collaboration’ — particularly in the business space. We built the Collabosaurus platform to address the issues around the time it takes to source and negotiate brand collaborations for events, social media, referrals and products.
It works like a dating site for businesses and the way we define ‘collaboration’ is:
When two brands recognise that they have assets that can benefit each other, so they come together, create something amazing and help each other grow.
Here are my tips for getting what you want in a collaboration:
Simplify your goals
If you go into a collaboration with the goal of world domination and celebrity status, you’re missing a key step — the customer ‘path’. Before you can reach the big end goal, consider how you’re going to get there. It could be building your email list, growing your Instagram presence, creating content, selling tickets to an event etc. Your collaboration should work to achieve elements within the customer path.
Follow through on agreements
I’m a big believer in the idea that every point of contact with your brand is extremely important in maintaining your brand identity. From customer service experience through to brand collaborations, make sure you stand by your brand and be transparent. Follow through on promises and treat collaborations as the business deals they are (i.e if it’s not working, don’t be afraid to ditch it!) In kind, make sure you communicate what your goals are to avoid disappointment and ensure your collaborator follows through as well.
Offer value to each other and your audiences
Collaboration for the sake of collaboration, or irrelevant cross-promotion will eventually do your brand a disservice. Think about what your audience wants — it’s always something of value. Make sure your collaboration is offering something of value to both audiences; to build trust, familiarity and engaging brand exposure.
So, what are you waiting for? Get creative with some brand collaborations and watch your communities grow! It’s free and easy to connect with over 2000+ collaboration opportunities on Collabosaurus for events, social media, referral partnerships or product collaborations!
Jessica Ruhfus is the Founder & CEO of Collabosaurus, an online match-making platform for brands. Her passion for creative brand experiences moved her from a background in fashion PR and small business marketing to developing a partnerships platform for brands of all sizes. She believes that business collaborations are necessary to build a modern business, gain exposure in new locations and reach audiences in an authentic way. Whether it be for referral partnerships, products, social media or event collaborations, Jess built Collabosaurus as a way to source and create growth opportunities in any industry. Jess now runs entrepreneurial events around Australia, is a marketing consultant for over 20 brands in the fashion, lifestyle and food industries, and runs the Collabosaurus platform for over 2000 members. Featured in The Collective Magazine, news.com.au and The Huffington Post