Aug 8

Written By

The Daily Guru Team

Screen Shot 2018 09 17 at 8.53.00 am

You’ve got your eye on a job opening and you want it bad.

You know you’re the perfect person for it — you can feel it in your bones.

But in order to stand out amongst the hundreds and even thousands of competitive candidates and call dibs on your dream job, there’s something you need to do first: convince the hiring manager that not only do you want this role — they need you for this role.

Enter your resume and cover letter.

Both of these documents share the common purpose of proving you have what it takes to meet the requirements of the job you’re applying for, however there’s a clear distinction between how each should be structured.

That’s why we’ve put together a two-part series on how to effectively pull together these two ‘personal marketing tools’ and ensure your name is bumped up onto the interview shortlist.

Today, we’re taking you through the first step in putting together a job application that can’t be ignored: writing a killer cover letter.

1 1


Your cover letter is your first chance to make a good impression and leave the hiring manager wanting to know more. It’s a highlight reel of all the glistening career assets that make you the right person for the job.

Where your resume can be a standardised, cookie-cutter document that lists the nitty gritty of your entire employment and education history, your cover letter is a personalised, targeted communication that reveals the strengths within your overall skill set that apply to this specific role. Your resume may not change from application to application, but your cover letter should.

It conveys the essence of you, your passion and know-how and amplifies your credentials.

It’s an elevator speech, but on paper. A punchy advertisement that screams, “I know what it is you need and this is how I can help you.”

Crucially, your cover letter could very well be the difference between the hiring manager turning the page to your resume —and ultimately — scoring you a job interview.


Oh, you betcha.

Introducing yourself in a few hundred glowing words and amplifying the very skills contained in your resume that align with the selection criteria for the role is a crucial step in your job campaign.

Do not allow your resume to land, unaccompanied, amidst the sea of applications on a decision-maker’s desk.

This is your opportunity to do the hard work for the hiring manager and tell them why they need you. All it takes is a little extra effort.



Before you settle in at the computer to flesh out your cover letter, take a quiet moment to consider the following gems and do a little brainstorming. This exercise may just be the difference between a cover letter that does the job, and a cover letter that gets you the job.

  • There’s no reason why you can’t begin to manifest the role before you even put pen to paper! Visualise yourself in the role and how it will feel. Put yourself in a positive mindset and believe that your application will be successful!

“The truth is, your About page is actually more about your reader than it is about you. Your ultimate aim is to answer that all-important question that every reader is asking themselves as they browse through your site (whether they realise it or not): What’s in it for me?

So, make your cover letter — your professional ‘About Me’ page — all about the employer.

What’s in it for them?

How can you solve their problem?

Why should they care?

  • It can be damn hard to sell yourself — no matter how badly you want the job or believe you’re the right person for it.  Peggy Klaus, the author of Brag!: The Art of Tooting Your Own Horn Without Blowing It, says the notion of self-promotion is excruciatingly difficult for many professionals to embrace, even if they know it is critical for their own survival. “So ingrained are the myths about self-promotion, so repelled are we by obnoxious braggers, many people simply avoid talking about themselves,” she says.

But when it comes to your job application — and crucially, your cover letter — know this: in a competitive employment market, you need to be prepared to blow your own trumpet (unabashedly, but with authenticity).  Don’t sell yourself short. Celebrate your achievements — don’t diminish your own brilliance.

  • Do your research. Decide whether you meet the role requirements and learn the selection criteria inside out. Find out the name of the hiring manager so you can address them personally. Learn about the business and the industry.
  • Put yourself in the shoes of the hiring manager. It’s their job to read what could be hundreds or even thousands of cover letters and resumes — so there’s a good chance they’re already bored, disillusioned or dubious. Dazzle them.

How do you want the hiring manager to feel as they read your cover letter?

  • You need to connect to, and then target, the needs of the employer — so start workshopping your Unique Selling Proposition:

What does the employer need?

What do they expect of you?

What do you have to offer them?

What are the skills, qualifications, experience or talents you possess that would make you a valuable addition to the team?

What might make you different?



As with many professional documents, the correct length, style or structure of a cover letter is debatable. In fact, there are thousands of templates available with a simple Google search.

Though there might be no right or wrong way, there are still a few essential elements you should always include to ensure a well-structured and impressive cover letter. Here, we’re referencing the cover letter framework in a useful and detailed guide from Monash University.

Your contact details

Offer them every opportunity possible to contact you for an interview! Email, phone number, home address — give it to ‘em!

Employer’s contact details

Do your research to ensure your cover letter lands on the right desk.

Employer/hiring manager’s name

Where possible, address your letter to an actual named person.

Purpose of your letter and why you want the job

Refer to the job title, your intentions and suitability for the role — straight up. Be clear on why you want to work for that particular company. Don’t leave them guessing right to the end. Show them you’ve done your research.

“My solid sales background and more than 10 years’ experience in financial software for Government make me an ideal candidate for the Sales Manager position you recently advertised. I have recently relocated to Melbourne and hope to continue my successful sales career with a global enterprise software company like ABC Technology.”


Your skills and experience that are relevant to the job

This is where you acknowledge the employer’s needs and how you can meet them.

Drawing on the real nuggets of gold from your resume, break it down to specialist skills (relevant qualifications, skills and achievements) and general skills (such as communication, interpersonal, problem solving, teamwork skills).

Give examples to show you can add value and if you have relevant professional experience, briefly outline it. Describe career highlights and specific accomplishments from past jobs. Can you think of a scenario where you’ve overcome an obstacle in a professional manner? Ensure that every instance you include shows how you have met a need the employer is looking for.

“My professional experience has recently been honed in a role in which I successfully led my team to exceed its targets. The tools I developed from this experience apply directly to the attributes a Director of Marketing needs in your organisation: strong leadership, team building and organisation skills.

“In my previous role as Marketing Manager at ABC Products, I implemented strategic marketing plans to successfully strengthen brand value among target customers and stakeholders. This contributed to a multi-million increase in annual revenue.”


This is where you offer an invitation for the hiring manager to examine your resume and show your interest in an interview.

Above all, show gratitude for the opportunity to apply for the role.

“I thank you for considering me for this role and look forward to the opportunity to further discuss my application in an interview.”

While not mandatory, it can also be acceptable to mention here that you are available immediately, or that your salary is negotiable.


Your cover letter is your first opportunity to demonstrate your written communication skills — a skill that’s a standard requirement for almost any job.

Consider the following tips for when it comes time to touch-up your cover letter:

  • When it comes to style and presentation, the most important thing to remember is keep it simple and high level. Be succinct, but engaging.  Your resume, which follows the cover letter, is the opportunity to delve further into the exhaustive details of your career portfolio.
  • Tone: always professional. Think about it — you wouldn’t slump in your seat, mumble, use bad language or dress casually in an interview, so mirror your cover letter in the same manner. According to Monash, plain business English void of abbreviations, jargon and slang is key.
  • Perfect grammar and spelling are a non-negotiable. Do a spell-check — and then do it again.
  • Your salution and sign off are just as important as the body of your cover letter. Start with a ‘Dear (Hiring Manager’s Name)’ and finish with a ‘Yours Sincerely, (Your Name)’.
  • When it comes to creative roles, such as graphic design or copywriting, the boundaries of basic language and presentation might be able to stretch. The cover letter may then need to display your creativity or imagination, along with your understanding of what the role entails.
  • Use a clear, readable font on a white A4 page, without distracting colours, borders and images. Again, creatives who need to show some visual flair may be exempt from this rule.


Would you like some extra help with writing your Resume, preparing for an interview or negotiating a new role?   Connect with our friends at Ama La Vida who can help you navigate this process like a Pro! 

Screen Shot 2018 01 13 at 3.31.17 pm Screen Shot 2018 01 13 at 3.42.27 pm

Share this:
self esteem

Raising children to have healthy levels of Self Esteem is no small task in this day-and-age.   If this topic gets you feeling quite overwhelmed as a parent, don’t worry, you’re not alone. That’s why we wanted to share some helpful self esteem questions you can discuss with your children. To help give you a starting […]

21 Self Esteem Questions to Boost Your Child’s Self Worth


read more
Journal Prompts

A hugely valuable personal growth tool is the use of Journal Prompts. Bringing awareness to our most common thoughts and consciously choosing to reprioritize, refocus, and redirect these thoughts, can have the most profound impact on our life and emotional wellbeing – especially during these challenging times of late. However, at times, journalling can feel […]

50 Easy Journal Prompts For Self-Discovery


read more
10 min

  Today we want to discuss the Sensitive man… Recently we explored the pros and cons of being a highly sensitive person (HSP)— a term coined by Dr Elaine Aron in the 90’s, which basically means you feel all of the feelings. Someone who is sensitive to, well, just about everything. Sights. Sounds. Smells. Vibes. A huge number […]

A Guide To Understanding The Sensitive Man


read more
mikail duran 627683 unsplash min

Self esteem and confidence remain very fundamental aspects of one’s character and self-identity. In fact, one might say that self-esteem and confidence play a big role in how a person sees themselves, others, and sets expectations for themselves and how they want life to work out for them. As such, developing self-esteem and confidence for […]

Tips To Building Long Term Self Esteem & Confidence


read more
Forgive and forget

We’ve all been told to “forgive and forget” at some point, but in all honestly, it’s easier said than done. But really, what does it mean to forgive and forget? Does it mean you no longer have any built-up resentment toward someone who hurt you? Does it mean you can go on with your life without […]

How to finally Forgive and Forget (It’s Honestly Life Changing)


read more
intimacy feel desirable

I’m not much of a fan of exercising. In fact, I quite often hate it. What I do love however, is exercising my vagina — or to be more specific — my pelvic floor muscles. Why? Because it allows me to have epic sex and incredible orgasms. Exercising your pelvic floor muscles with a simple […]

The Best Sexercise You Can Do


read more
Design your day

How to Design Your Day

The Surprising Way To Design Your Day

Personal Growth

read more
socialsquares crafts9 2 1

New Year Resolutions… We have made it to 2021! Well done. Last year was anything but easy. 2020 presented us all with challenges, abrupt change, and transitions, amongst many other things, and you made it through. As you reflect on the last year, there are things you may want to leave behind, while there may […]

Embracing Rhythms Over Resolutions

Personal Growth

read more
evan phillip 268078 unsplash scaled

Think ahead to 10 years from now, where will you be….? Have no clue? Not quite sure at all? That’s ok. Like a fortune-teller with her crystal ball in hand, you too can look into your future now and see the life you are manifesting. Here’s how you can quite simply predict where you will […]

Where Will You Be 10 Years From Now?

Personal Growth

read more
21 min

  When life gets busy or you find that one area of your life is demanding a lot of your time and energy, it’s easy to find yourself out of balance and not paying enough attention to what’s most important in your life. While you need to have drive and direction, too much can create […]

Finding Balance In Our Busy Lives

Personal Growth

read more

Your head strongly insists on taking the job. Running the marathon. Leaving the relationship. But your heart… well, your vehemently disagrees. Have you been tied up in the limbo of your head and heart? Paralysed by indecision because you don’t know what’s right?     The heart whispers but when it does, the message is […]


Personal Growth

read more

  We all get lost from time to time.  Feeling like you’ve lost touch with the real you. We all forget who we really are when life throws a spanner (or three) into the works. Faced with choices to start and end relationships, to travel the world, to follow the hunch or to leave it, […]


Personal Growth

read more

I'm Rebecca Sparks - Founder of The Daily Guru. I'm also a Self Development Coach,
a Speaker and a Podcaster. 

What drives me most in life is a fascination & curiosity with how we can make the most of our short time here on this planet.  How do we make our lives feel meaningful? How can we make life feel fulfilling?  And how can we turn these elements into a lifestyle? 

My mission is to help women explore these topics and to design a life that taps into all of their essentials.

more about me

Hey there!

oh la la!

"It's like DG is reading my mind! Every time I get an email from them, its exactly what I needed to hear."
- Jennifer West

Join the gang!

We've built a HUGE library of Growth & Wellbeing Resources for women just like you.  And we save all the best bits for our PenPals
 (AKA the Newsletter crew!)

So save yourself from unbearable FOMO and sign up below 



Get Our Free Guide to Kicking Ass on Social

Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage helvetica iceland tumblr.




"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

oh la la!



follow along 
on Instagram:



@TheDailyGUru >

© MArgarita Coaching 2020  |  Design by Tonic  |  Photos by social squares & Unsplash