There are thousands of different ways to advertise the products and services that your business offers. It can get incredibly confusing to try and differentiate them, and you’d be surprised at just how inefficient some of them can be.
In addition, different marketing strategies work best for different types of businesses and sizes, so there’s no one-size-fits-all solution that will work 100% for you.
Picking the right marketing strategy depends on your needs, but there are a couple of low-cost strategies that virtually all businesses can utilize in order to help their startup grow. In this article, we’re going to talk about a couple of ways to take your business to the next level without breaking the bank.
HERE ARE YOUR TOP THREE STRATEGIES
Use automated tools
Whether it’s a web-based Instagram scheduling tool or a personalized automatic email service that you set up, marketing automation tools are low-cost and offer a fantastic return on your investment. This article has a couple more ideas on how you can use automated marketing tools to grow your business with very little capital.
Automated tools can be quite cheap at first, but as you scale up your operations you can expect their cost to rise. However, it’s very possible that it will still provide an excellent return on your investment as long as you’re careful with how you use them.
People are far more likely to purchase something if an influencer mentions it, uses it or recommends it. This is why influencer marketing is so powerful, but it can also be incredibly expensive. There are two main options here; you either go straight for a well-known influencer, or you work together with growing influencers that are more likely to offer cost-effective shoutouts on social media.
Going for a well-known influencer involves a lot of money and you’ll likely need to consider small business loans https://smallbusinessloans.co/working-capital-loans-small-business or a similar website to get enough working capital to afford it. Although it’s virtually guaranteed to boost your business, you should focus more on cost-effective influencer marketing from lesser-known sources on social media.
Make use of content marketing
Content marketing is a unique approach to marketing that focuses on creating web-based content for users. It helps your website’s search engine optimization and it delivers relevant and useful content that your website visitors will actually appreciate. This helpful piece can help you get a better understanding of what content marketing is and the types of content marketing available, but the idea is that your success from content marketing solely depends on how good the content is.
As long as you create a piece that is helpful and has staying power, it will continue to be shared alongside your products. This creates a permanent form of advertising that can easily be updated when needed.
Finding low-cost marketing strategies isn’t easy, but these examples will help get you started! Your mileage will definitely vary depending on the industry you’re in and how you approach these strategies, but they are without a doubt some of the most effective ways to grow a business.