Professional Brand

3 Misconceptions About Your Personal Brand

Jun 15

Written By

Colette Werden

Personal Brand” is a buzz term these days.

The importance of it has increased dramatically as job seekers and business owners try to stay afloat in a temperamental economy. The art of identifying and communicating what makes us unique, relevant and differentiated for our target audience is crucial, especially for those of us who want to set ourselves apart from our competitors and position ourselves as a niche expert in our industry.

One of the most powerful elements of personal branding is our image. You see, we humans are visual creatures. So visual, in fact, that neuroscientists have revealed that we make eleven decisions about someone within seven seconds, based solely on the way they present themselves.

Ultimately, our image becomes our personal brand’s biggest marketing tool. And, just like any marketing campaign, it needs to be unique and consistent to be really powerful.

personal brand

 

Misconception #1: Dress “professionally”

The common piece of advice for “dressing for success” is to dress professionally, and that typically gets translated to a standard corporate suit. Yet, whilst you may be presenting yourself in “professional attire”, your image may not be truly reflecting what you stand for, and in turn, you blend in to the sea of other professionals.

The real skill to authentically “self-packaging” your personal brand is ensuring it becomes an illustration of your inner identity. It should be aligned with your strengths, personality and values.

A friend in Human Resources was hiring a Marketing Executive. She was down to two women, both with the same skill set on paper. Both were pitching that their strengths were the likes of their creativity, their attention to detail and ability to develop great ideas.

“Woman One” showed up to the interview in a black suit (that was a little too big for her), no belt, a stiff white cotton shirt and flat shoes. Her hair was in a loose bun and she wore minimal make-up.

“Woman Two” dressed in a red pencil skirt, a blue and white patterned flowing blouse, court heels and was holding a unique handbag. Her hair was left out and well groomed, and her make-up was done.

Who do you think got the job? “Woman Two”. Why? Because as soon as she walked through the door, within seven seconds, the recruiter knew that her strengths were true. Her outfit combination (screamed creativity), her unique handbag (appreciation of great ideas) and her look flowed from top-to-toe (attention to detail), giving proof to this. She looked believable.

 

Misconception #2: Dress like the person whose success you want

One of the misconceptions of personal branding is that one thinks they need to mould their image to be like that of a successful person in their industry.

This is where “modelling” can get dangerous. It’s the quickest route to loss of individual identity.

I have seen people morph into their mentors (or idols) and become clone copies – they dress, walk, talk and behave the same way. I have three words for this – Single. White. Female. Let’s make a pact here – never, ever, do that. Because it’s not authentic, it’s not sustainable and it gets exhausting to keep it up. It’ll feel like you’re slipping into a uniform.

Case in point; Marie Forleo is kicking butt online as a business mentor for entrepreneurs. Many women admire her and as a result of that business owners are popping up everywhere with photographs on their websites that look like hers, dressing like her and behaving like her.

Instead, what one must do is pinpoint the essence of what they like about the brand they aspire to be like and make it their own.

The essence of Marie Forleo’s brand is her down-to-earth nature, her humour, her vitality, her authenticity and her sense of fun. Every single piece of her branding says this – especially her images and how she presents herself on camera.

Say you like the angle of ‘sense of fun’. Marie expresses that through her hip-hop dancing antics, her humourous pieces of advice and her choice of vibrant clothing. But, what’s your idea of fun? And how can you individually express that through the way you present yourself?

 

Misconception #3: Dress to fit in

A common piece of advice is to “keep the people that you’ll be working with in mind, before you choose what to wear”. In some cases, a very small part of this is true.

However, the strongest personal brands dress to make their mark – their market remembers them for it and are attracted to them because of it.

I remember this one gentleman that I would see often at events. His style point of difference is “polka dots”. You read it right. One time he wore a polka dot tie, the next time a polka dot pocket square, then polka dot socks. I began asking for the man with the polka dots. I found out he was an accountant, so every time I think of accounting, I associate that man and his polka dots to it. He’s owned a piece of real estate in my mind. Genius.

Ask yourself this: “what’s my style point of difference? What’s the one simple thing that I can implement into the way I present myself that can be a consistent part of my “marketing campaign”?

It may be your colourful glasses. Or red lipstick. Or statement handbags. Or even a particular haircut. Or your never ending pairs of stylish shoes. Whatever it is, just make it a consistent part of what you wear and own it. It’ll be your unique secret weapon.

 

Share this:
Personal Brand
Essentials of a fulfilling life

What are the Unexpected Essentials for a fulfilling life?  Do you know what the ‘essentials’ are in life so that you can live a fulfilling lifestyle?  Firstly let’s agree that fulfilment and happiness are subjective.  They are a state of mind—on how we feel about ourselves and our life. In this sense, anything we do […]

The 18 Unexpected Essentials for a fulfilling life

Emotional+Wellbeing

read more
Stress tips

Stress is a common emotion that most people will feel at some point in their lives. From the stress of exams as a teenager to the stress of planning a wedding, there are typical life events and moments in life that most people will experience. While stress is common, it’s also an emotional state that […]

9 Stress Busting Tips For The Super Stressed Out!

Emotional+Wellbeing

read more
More Fulfilment

What does it take to find more fulfilment in our day-to-day lives? There are essential elements that help us create a meaningful life.  Today I’d like to talk to you about one non-negotiable way to living a meaningful life and why its so important.   And this element is called…. Fun – is essential!   […]

How To Find More Fulfilment In Your Day-To-Day Life

Emotional+Wellbeing

read more
self esteem

Raising children to have healthy levels of Self Esteem is no small task in this day-and-age.   If this topic gets you feeling quite overwhelmed as a parent, don’t worry, you’re not alone. That’s why we wanted to share some helpful self esteem questions you can discuss with your children. To help give you a starting […]

21 Self Esteem Questions to Boost Your Child’s Self Worth

Emotional+Wellbeing

read more
Journal Prompts

A hugely valuable personal growth tool is the use of Journal Prompts. Bringing awareness to our most common thoughts and consciously choosing to reprioritize, refocus, and redirect these thoughts, can have the most profound impact on our life and emotional wellbeing – especially during these challenging times of late. However, at times, journalling can feel […]

50 Easy Journal Prompts For Self-Discovery

Emotional+Wellbeing

read more
A Guide To Understanding The Sensitive Man

  Today we want to discuss the Sensitive man… Recently we explored the pros and cons of being a highly sensitive person (HSP)— a term coined by Dr Elaine Aron in the 90’s, which basically means you feel all of the feelings. Someone who is sensitive to, well, just about everything. Sights. Sounds. Smells. Vibes. A huge number […]

A Guide To Understanding The Sensitive Man

Emotional+Wellbeing

read more
Essentials of a fulfilling life

What are the Unexpected Essentials for a fulfilling life?  Do you know what the ‘essentials’ are in life so that you can live a fulfilling lifestyle?  Firstly let’s agree that fulfilment and happiness are subjective.  They are a state of mind—on how we feel about ourselves and our life. In this sense, anything we do […]

The 18 Unexpected Essentials for a fulfilling life

Personal Growth

read more
Ultimate Reading list

This is our Ultimate Reading list  – for those who are deeply interested in Self Development and on-going growth in their life. These books are real game changers! We often get asked what are some of the best books we have read in various categories based on many the hours of reading and research we […]

The Ultimate Reading List for those who love Self Development

Personal Growth

read more
Design your day

How to Design Your Day

The Surprising Way To Design Your Day

Personal Growth

read more
Embracing Rhythms Over Resolutions

New Year Resolutions… We have made it to 2021! Well done. Last year was anything but easy. 2020 presented us all with challenges, abrupt change, and transitions, amongst many other things, and you made it through. As you reflect on the last year, there are things you may want to leave behind, while there may […]

Embracing Rhythms Over Resolutions

Personal Growth

read more
evan phillip 268078 unsplash scaled

Think ahead to 10 years from now, where will you be….? Have no clue? Not quite sure at all? That’s ok. Like a fortune-teller with her crystal ball in hand, you too can look into your future now and see the life you are manifesting. Here’s how you can quite simply predict where you will […]

Where Will You Be 10 Years From Now?

Personal Growth

read more
21 min

  When life gets busy or you find that one area of your life is demanding a lot of your time and energy, it’s easy to find yourself out of balance and not paying enough attention to what’s most important in your life. While you need to have drive and direction, too much can create […]

Finding Balance In Our Busy Lives

Personal Growth

read more

I'm Rebecca Sparks - Founder of The Daily Guru. I'm also a Self Development Coach,
a Speaker and a Podcaster. 

What drives me most in life is a fascination & curiosity with how we can make the most of our short time here on this planet.  How do we make our lives feel meaningful? How can we make life feel fulfilling?  And how can we turn these elements into a lifestyle? 

My mission is to help women explore these topics and to design a life that taps into all of their essentials.

more about me

Hey there!

oh la la!

"It's like DG is reading my mind! Every time I get an email from them, its exactly what I needed to hear."
- Jennifer West

Join the gang!

We've built a HUGE library of Growth & Wellbeing Resources for women just like you.  And we save all the best bits for our PenPals
 (AKA the Newsletter crew!)

So save yourself from unbearable FOMO and sign up below 

SIGN UP

FOR OUR WEEKLY NEWSLETTER

Get Our Free Guide to Kicking Ass on Social

Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage helvetica iceland tumblr.

GET THAT DOWNLOAD

Email

Name

"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

oh la la!

Home
About
CONTACT
ARTICLES

THE DAILY GURU

follow along 
on Instagram:

SEND ME A NOTE >

GET ON THE LIST >

@TheDailyGUru >

© MArgarita Coaching 2020  |  Design by Tonic  |  Photos by social squares & Unsplash

podcast