Entrepreneurs

The New Business Blues & How To Beat Them

18 . 11 . 2020

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When you first start a business, you will often find that there is a ton of stuff that you need to take care of. And you won’t always know where to start. Nor will you always expect this before you get into business. Sometimes, you think that it’s as simple as doing your work and getting paid for it. But that doesn’t always happen. There’s so much that goes into running a business, and most of it is behind the scenes. There’s a lot of management and administration, and financials to sort out – and you don’t always see what’s going on before you get into business for yourself. So, this can lead you to feel a bit stressed out and overwhelmed. However, it’s important that you don’t let this happen, and that you are able to manage everything you need to do instead.

So let’s take a look at exactly how you’re going to do that.

Because it can seem as if you’re always on the go and you’re always trying to stay afloat. When maybe what you really need to do is to step back and work out the best course of action going forward. Because when you’re able to work out what’s best for the business and how to move forward, you should then feel that you’re so much more on top of the business day to day. And yes, this will also mean that you get to beat those business blues too!

 

Create A Plan

To start with, if you haven’t done so already, you’re going to want to make sure that you have some kind of plan in place for what you want to achieve. This is the best way to make sure that you feel completely in line with everything that you’re doing. So, find a business plan template that you like the look of and spend some time detailing everything, so that you’re able to make sense of what you want to do, and then how to do it.

 

Get A Financial System In Place

 

When it comes to actually putting plans in place, one of the first things that you need to cover off is your finances. Do you know how you’re tracking your income and expenditure for tax purposes? Can you pay people and accept payments easily? If not, this is something to iron out first of all, for your own peace of mind.

 

Track Your Profits

 

When it comes to the financial side of things, you’re also going to want to make sure that you are able to track your profits here. This is going to allow you to ensure that you are making enough money for the business to be financially viable. Try out a few different tools or spreadsheet setups that allow you to see a top line view of what is going on at all times.

 

Hire An Accountant

You might also like to get an accountant in place at this stage. Because taxation can be tough. And it might be better for you to be able to put money into hiring an expert so that everything is done properly for you. Plus, you’ll also get a lot of advice, which will mean that you really don’t need to worry so much about the financial side of things.

 

Create A Marketing Strategy

Now, when it comes to marketing, you absolutely need to ensure that you have a strategy in place. Do not just assume that you’re going to be able to nail this on your own without having a clearly defined plan. Because you may lose sight of what you’re trying to achieve. So work out what your objectives are, then formulate a strategy based on how your marketing activity will meet them.

 

Try New Tactics

Next, you might want to try and spice up what you’re doing with a range of different ideas, particularly in person. Maybe you want to put on events with eventdisplay.com.au equipment and connect with your customers that way? Or maybe you would prefer to do a more intimate dinner with select customers or clients? Just try to think about the tactics you can use to connect deeper with your customers.

 

Use Analytics

You might also want to consider the best possible marketing analytics software to work with too. Of which there could be a range of choices for you, based on what you might actually like to do with your strategy. Tracking your activity and understanding what’s going on, along with the results you’re getting, is just so important. So you will want to think about implementing the right tools to help you to push your performance.

 

Push Sales Promotions

It can also be fun to work in some set sales promotions throughout the year too. Because if you’re worried that you’re not going to keep up or get these plans in place when the time comes around, having them in mind now can really help you to get ahead.

 

Hire A Salesperson

Now, it’s important for you to acknowledge as to whether you’re good at sales or not. Because if you struggle in this area, it might be more beneficial for the business, and better for you too, to ensure that you hire salespeople as close.io talks about. That way, you won’t have to worry about doing it, you get to free up your time, and you’ll know that you have experts working on making more sales for you.

 

Prioritize Customer Service

But you should also make sure that you’re taking care of your customer service too. This needs to be your biggest priority. Because if you’re not looking after your customers and providing good customer service, they may not come back. You’d be putting a lot of work into acquiring customers, only to lose them again. But when you have excellent service, you should start to benefit from repeat custom too.

 

Get Personal

From here, you’re then going to want to think about the ways in which you can make your marketing, sales, and service efforts more effective. And one of the best ways to do this is to think about personalization. Because when you’re able to talk directly to your customer and make their experience more unique, you may find that your bond with them deepens.

 

Create Systems

Now, when it comes to running the business, you’re going to find that having systems in place can be such a huge life saver. If you know that you’re getting set activities done quicker by doing them a certain way, then this is going to give you peace of mind and ensure that the things you’re doing regularly as efficient too.

 

Have Weekly & Monthly Tasks

As a step on from that, you may also want to put in routine tasks that you do weekly or monthly – sometimes even daily. If you know that there are things you want to track, or administrative bits and pieces that you really want to stay on top of, then having set things to do on a weekly and monthly basis can be a really good idea for you. So think about set times and days to do things, and you’ll feel much more on top of, and organized with, what you have to do.

 

Hire Admin Help

And finally for this area, if you know that you’re spending too much time on admin and just not enough time growing the business, then you might want to bring in somebody to help you with the admin side of things. Because your time and energy could then be put to better use. Hiring a remote virtual admin assistant to help you to take on the tasks you need help with can be highly beneficial here.

 

Know Where You’re Going

But then, you’re also going to want to have some kind of idea in your mind of where you’re going, and how you’re going to get the best possible results for your business. Because it’s not always enough just to figure out the now. From here, you’re going to want to come up with a growth strategy that’s going to be able to point you in the right direction going forward.

And there you have it. So now, you can see all of the different things that you can do to really turn your business and the management side of things around. You don’t just have to keep on suffering in silence and falling further and further behind. So from here, you’re going to want to pick out which options are going to work out for you, and see how you get on.

Then, as time goes by, you should find that you’re able to work on each of these areas to ensure that your business is easier to manage. From customer services to sales to finances to marketing, there’s so much that you can start to organize a lot more to ensure that business is running smoothly.

So spend just a little bit of time creating a plan, and you should feel so much more in control.
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I'm Rebecca Sparks
Founder of The Daily Guru, Confidence & Life Transition Coach, Speaker, Podcaster, Educator, Adventurer & Goal-Getter!

My mission is to help women believe and invest in themselves and  to help them to carve out their own exciting and fortuitous path in life.

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