Professional Brand

9 Tips for the Ultimate LinkedIn Profile

Apr 26

Written By

The Daily Guru Team

How to create the Ultimate LinkedIn Profile?

Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers.  But fleshing it out with all the necessary details can either feel a bit ‘Yawn’, or, for some, a bit ‘cringe’.  No matter how you feel about this task… sadly it still needs to be done.  So let’s dive into this together!

With people being hired through LinkedIn every minute, it is more important than ever to have a profile that stands out – especially if you are on the lookout for your next potential role!

Here are 9 fantastic tips to create the ultimate LinkedIn Profile, to get yourself noticed & to have you standing out from the crowd!

the Ultimate LinkedIn Profile

9 tips for the Ultimate LinkedIn profile

1. Make the most of your headline 

Your headline can really help boost your profile impact. Therefore the first think we need to realise is, your headline doesn’t have to just be your job title. You can use it to say a bit more about how you see your role, why you do what you do, and what makes you tick…  A good headline not only provides an overview of what you do, but it will also encourage other LinkedIn users to click on your profile.

2. Back up your buzzwords

People love a good buzzword when it comes to the ultimate LinkedIn Profiles, however buzzwords on mean nothing unless you back them up. Just because you use terms like ‘strategic’, ‘leadership’, ‘focused’, ‘specialised’ or ‘experienced’ to describe yourself doesn’t prove you have those qualities. Try and demonstrate your abilities throughout your profile and in your posts as well as just listing them.

Tools like LinkedIn ‘Recommendations’ is a fantastic opportunity for this.  People are more likely to believe what we are saying about ourselves, if others are also saying the same things about us!

3. Use your summary to be a storyteller

Everyone has a professional story to tell, and your LinkedIn summary lets you tell it however you want. While some professionals simply use it as a way to list their recent job titles or most valuable skills, it’s got potential as a way to connect with prospective employers and colleagues by providing more information about who you are — what led you to your current job. Why? What are you looking for next?

And here is a big tip, people are more likely to remember a relevant & captivating story, than they are to remember a list of dot points… You can save the skills list for the Skills section of your profile

4. Quality networks over quantity

Having 500 connections establishes you as a networker and influencer on LinkedIn, and the more connections you have, the more likely you are to be seen by businesses. However, it’s no good connecting with just anybody. It’s best only to make quality connections that are relevant to you. Connect with present and past colleagues and prospective employers for the best results.

You can also search for organisations and charities which align with your values and connect with like mined people that way

5. Pick the perfect picture 

First impressions matter on social media, so choosing the right picture for your LinkedIn profile goes a long way. Make sure you are dressed appropriately and that your face is clearly displayed. Add a smile too, to appear approachable and confident.

According to Senior Content Marketing Manager at LinkedIn, Jane Deehan, your profile picture should be recent & look like you (sounds obvious but you would be surprised at how many miss this step) . The goal here is to look like you normally look at work, in turn making it easier for prospective contacts who may have only met you virtually to recognize you from your profile picture.

6. Show off your (relevant) skills

Adding your skills should be the easiest thing to do on LinkedIn – simply scroll through the list of skills and identify those relevant to you. Although, the keyword here is ‘relevant’. While a long list of skills may look great, if you can’t do something to a high standard, it’s best to remove it from your list as you could be tripped up if an employer asks about it.

7. Request recommendations

Although skill endorsements are great to highlight your areas of expertise, recommendations take things to the next level with a personalized testimonial about time spent working together, projects completed or skills developed.

Consider reaching out to close contacts for recommendations that are relevant to your current role — or next career goal.

Like we said before, people are more likely to believe what we are saying about ourselves, if others are also saying the same things about us!

8. Take a skills assessment

A skills assessment is a voluntary online test that demonstrates your skills and displays a Verified Skills Badge on your profile. These badges can increase your employability factor when recruiters review your profile.

The best thing about the skills assessments? You can retake the tests as often as you like before adding them to your profile, so they’re worth the effort.

9. Follow industry experts

The people you follow on LinkedIn will dictate what you see on your feed. So, follow others in the same industry as you to see a range of interesting and relevant content. You can then share this content to your page and add your opinion to demonstrate your expertise in the field.

the ultimate LinkedIn profile

If you follow all 9 of these tips you will be well & truly on your way creating the ultimate LinkedIn Profile, to getting yourself noticed & having you standing out from the crowd!


Other Articles You May Enjoy

Asking For A Pay Rise

The Ultimate Reading List for Personal Development Junkies


Ultimate LinkedIn Profile

Share this Post

Mental Health-Friendly Workplace

Exactly What To Ask Your Boss For A More Mental Health-Friendly Workplace Enjoying the place you work is incredibly important for your mental health. After all, you likely spend more time at the office or on site than you do at home. A considerable number of hours are spent interacting with co-workers and bosses, which […]

Exactly What To Ask Your Boss For A More Mental Health-Friendly Workplace


read more
power tube

The Ultimate At-Home Strength Workout To Do With A Power Tube Strength training tops of list of training styles when it comes to your health and wellbeing. It not only helps to speed up your metabolism, and reduce body fat, but it is essential for the health of your bones and joints, especially as you […]

The Ultimate At-Home Strength Workout To Do With A Power Tube


read more
Hormonal Imbalance

Hormonal Imbalance in Men: How to Know if Your Body is Experiencing Hormonal Issues Both men and women frequently struggle with hormonal imbalances. When your body has problems that hormones can cause, it can be challenging to identify them. Endocrine system activity produces hormones, which are potent chemical messengers. Growth, metabolism, and sexual development are […]

Hormonal Imbalance in Men: How to Know if Your Body is Experiencing Hormonal Issues


read more
lash extensions

The Ultimate Guide to Techniques for At-Home Eyelash Extensions Are you tired of the endless cycle of booking appointments, spending hours in the salon chair, and shelling out significant sums of money for professional eyelash extensions? You’re not alone.  We understand the frustration of juggling daily responsibilities and the desire to maintain that stunning, salon-quality […]

From Start to Finish: The Ultimate Guide to Techniques for At-Home Eyelash Extensions


read more
stop negative thinking

3 Simple Words to Stop Negative Thinking How do you break out of the spiral of negative thinking and be able to focus on something else…something more productive? Sometimes, this phrase is all you need. As we know negative thinking can all so easily lead to repetitive thought patterns known as negative thought spirals. A […]

3 Simple Words to Stop Negative Thinking in its Tracks!


read more
6 Types of Friendships

The 6 Types of Friendships that can be Bad for your Health! Emotional manipulation, guilt-tripping or constant criticism are key signs to look out for when working out if a relationship is toxic. Unhealthy relationships can also cycle through destructive patterns. One common scenario is where there is no giving back or no gratitude from […]

6 Types of Friendships That Are Bad for Emotional Health


read more
How To Incorporate Mindfulness Into Your Everyday Life

How To Incorporate Mindfulness Into Your Everyday Life With our fast-paced lives, anxiety is something many Australians already experience, but the increased cost of living crisis is throwing more oil on the fire. In fact, according to research from Beyond Blue, inflation is one of the nation’s biggest sources of stress at the moment. So, […]

How To Incorporate Mindfulness Into Your Everyday Life

Personal Growth

read more
lose weight

The real reason you can’t lose weight (that has nothing to do with food) You might be nailing your calorie deficit and eating all the “right” things, but if you’re not seeing a change on the scales, you may need to look beyond just your diet to get your weight loss back on track. There […]

The Real Reason You Can’t Lose Weight

Personal Growth

read more
the pill

5 Things To Be Aware of When Switching The Pill Although birth control, especially the contraceptive pill, has given women the ability to take ownership of their health and fertility, there’s no denying it can also come with a side serve of unwanted side effects. Think headaches, nausea and breast tenderness. Thankfully, women have options […]

5 Things To Be Aware of When Switching The Pill

Personal Growth

read more
personal development

Pursuing Personal Development & Growth To Improve Your Life What is personal growth? If you have heard this term being bandied around but aren’t sure what it means or you need to pay attention to it, personal growth is essential for improving your behaviours and habits and allowing yourself to develop as a person. Personal […]

Pursuing Personal Development & Growth To Improve Your Life

Personal Growth

read more
Alan Watts Quotes

10 OF OUR FAVOURITE QUOTES FROM ALAN WATTS If you arent familiar with Alan Watts then you are in for a real treat. Lets start by watching this short video – which captures some of the thought provoking questions Alan Watts offers through his teachings  Alan Watts died more than 40 years ago, but […]


Personal Growth

read more
Essentials of a fulfilling life

What are the Unexpected Essentials for a fulfilling life?  Do you know what the ‘essentials’ are in life so that you can live a fulfilling lifestyle?  Firstly let’s agree that fulfilment and happiness are subjective.  They are a state of mind—on how we feel about ourselves and our life. In this sense, anything we do […]

The 18 Unexpected Essentials for a fulfilling life

Personal Growth

read more

I'm Rebecca Sparks - Founder of The Daily Guru. I'm also a Self Development Coach,
a Speaker and a Podcaster. 

What drives me most in life is a fascination & curiosity with how we can make the most of our short time here on this planet.  How do we make our lives feel meaningful? How can we make life feel fulfilling?  And how can we turn these elements into a lifestyle? 

My mission is to help women explore these topics and to design a life that taps into all of their essentials.

more about me

Hey there!

oh la la!

"It's like DG is reading my mind! Every time I get an email from them, its exactly what I needed to hear."
- Jennifer West

Join the gang!

We've built a HUGE library of Growth & Wellbeing Resources for women just like you.  And we save all the best bits for our PenPals
 (AKA the Newsletter crew!)

So save yourself from unbearable FOMO and sign up below 



Get Our Free Guide to Kicking Ass on Social

Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage helvetica iceland tumblr.




"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

oh la la!



follow along 
on Instagram:



@TheDailyGUru >

© MArgarita Coaching 2020  |  Design by Tonic  |  Photos by social squares & Unsplash